ACTIVITY #8 – “The Importance of
Positive Public Relations”
Write an answer to each of the following questions:
1. Which of the following might you want to promote about your Sunday school?
- a special Christmas program or service
- a special play or presentation by your children or youth
- a special service, like a Rally Day or Homecoming
- a special speaker or teacher
- a special Sunday school or class missionary project
- a special Sunday school or class fund raising project
- a special promotional event, like a Sunday school open house, etc.
- a special study being planned by one of your classes
- a teacher recognition day or event
2. What additional events, activities or things about your Sunday school might you want
to publicize?
3. Which of the following might you use to promote your Sunday school events or
activities to the members of your church? Are there additional ways that you might do this?
- postcards and letters
- your church newsletter
- your weekly church bulletin announcements
- special bulletin inserts or flyers
- posters
- bulletin boards
- displays
- live announcements during Sunday school, worship, etc.
- a “Sunday school moment” reading during or before worship
- announcements using puppets or a drama presentation
- promotional items (buttons, pens, refrigerator magnets, T-shirts, etc.)
4. Which of the following might you use to promote your Sunday school events and
activities to your community and people outside your church? Are there additional things that you might do?
- radio public service announcements
- newspaper stories, “What’s Happening” column, and ads
- newspaper weekly religious section and announcements
- posters (in area businesses, throughout the neighborhood, etc.)
- “door knockers” (cards hung on the front doors of area homes)
- TV public service announcements
- postcards and letters (bulk mailings or targeted mailings)
